The only fundamental measure of
Twitter Deep Engagement
Beyond Popularity – This is Trust, Love & Enthusiasm
beta release
@McKinsey’s community is Vibrant through Diversification
'Diversification building Resilience: This Twitter Journey is dominated by the use of diverse topics to engage different parts of the community.' Experimental Analysis by ThenAtlas.org solely for informational purposes - see disclaimer:...
How can we possibly measure “Trust, Love & Enthusiasm” on Twitter?!?
As far as we know, cutting-edge technology (e.g. machine learning, AI) is nowhere near understanding love. Instead we applied patterns of change found in forests (as in groups of trees) believed to define forest “health.” On Twitter, “healthy” forest-like patterns of discussions were consistently described (by humans) as showing trust, love and enthusiasm.
Analyzing deep engagement is the first step to better understand “healthy” conversation. There is no “good” or “bad” and #DeepEngagement does not target any one person or group – it is entirely based on patterns of conversation.
Our goal is to publish a limited number of #DeepEngagement reports as a public good and provide a platform to discuss insights from those who know the Tweeter’s community best (you!). The more comments and contributions, the more analyses that will be published.
Recent Findings
Now offering business analytics!
Business Analytics Overview
@tacobell’s community is Vibrant through Resourcefulness
'Resourcefulness creating Expansion: This Twitter Journey is dominated by people joining the conversation. Increased discussion 'Fullness' (~engagement) is great! But maintaining deep engagement with lots of newcomers can be a challenge as they may not...
@facebook’s community is Vibrant through Innovation
'Innovation that can start a Revolution: By far the most uncommon and mysterious trajectory - this community is doing something special.' Experimental Analysis by ThenAtlas.org solely for informational purposes - see disclaimer: ThenAtlas.org/terms-conditions...
@McKinsey’s community is Vibrant through Diversification
'Diversification building Resilience: This Twitter Journey is dominated by the use of diverse topics to engage different parts of the community.' Experimental Analysis by ThenAtlas.org solely for informational purposes - see disclaimer:...
@WorldBank’s community is Vibrant through Innovation
'Innovation that can start a Revolution: By far the most uncommon and mysterious trajectory - this community is doing something special.' Experimental Analysis by ThenAtlas.org solely for informational purposes - see disclaimer: ThenAtlas.org/terms-conditions...
@jk_rowling’s community was hit with a Reducio charm but they remain strong like the D.A.
'Disturbance: Just like in the books, challenges facing Harry and his friends produced an invaluable push to try new things and focus on unique qualities - thus building community strength. It wouldn't have been near as interesting if Voldemort just gave up....
What is Vibrant DeepEngagement
Every community is unique – there is no single definition – but there may be common underlying factors. Here’s an example:
Football – Actual takeaways from NFL team Twitter accounts
The measure of #DeepEngagement for football (NFL) teams appear to have annual cycles. The offseason approaches “baseline” as the discussion revolves around team news and changes. Right before the season starts there can be a shift to “in transition” as anticipation grows. Winning seasons seem to create a deep appreciation for the team as the discussions become vibrant! The 2018 Super Bowl winners (@eagles) briefly touched a “revolutionary” trajectory as enthusiasm for the team exploded. Then the season abruptly ends and #DeepEngagement slowly declines back to “baseline” in the offseason.
How it works
The ability to capture attention is truly valuable – in a perfect world everything tweeted would be highly significant to everyone, but instead (thankfully, perfection is overrated) relevance, engagement, and community attentiveness are variable through time. We use this variability to calculate a metric known as #DeepEngagement. While we know “Vibrant” communities are different, we need your help to identify why.